How to Achieve Maximum Success with Packaging
Product Packaging Tips that Drives Sales Up Now! You most probably are aware of the centuries old adage that says that you should not judge a book by its cover How many people out there follow this advice? Studies reveal that people assess and judge a person they just met within 4 seconds of the interaction and form lasting impressions in their minds about that individual!Some studies tell us the first 4 seconds of meeting someone are the most important as it is during this time that lasting impressions are formed. It simply means that presentation of products or a personality is key and should be taken seriously as people can make really important decisions about a person or a product based on initial subjective impressions. This is why product packaging is important. Could there be a reason people buy chocolate bars on impulse? Don’t you suppose that the inviting packaging that most chocolate bars are wrapped in is what gets your taste buds running?Is it possible that the impulse chocolate bar purchases that you make could be explained by that romance inspiring quality created by the beautiful,creative packaging? Isn’t it a nice idea to learn that customers will spend a total of 4 seconds(do you remember something we said earlier on?)looking at a product in a consumer goods shop and decide to buy or not to? Regardless of whether you are a career marketer of consumer goods or an entrepreneur running your own business,consider doing some adjustment in the way you package your products to create the kind of appeal that makes them stand out. The packaging design process is a challenging one and you need to hire a good packaging designer or outsource to a reliable packaging service. The following is a list of things that a high quality packaging design company should be keen on.
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Simplicity and clarity is a simple rule that seasoned packaging design companies adhere to The packaging should make your product to be immediately identifiable for what it is
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Dishonesty in packaging design can lead to unintended consequences. A good designer will try to present your product as accurately as they can without overpromising the consumer. A good designer will ensure that your product has what is called a powerful shelf impact. A good designer will have the right degree of creativity to achieve this. The packaging design company you hire should really think about differentiating your product from others which fiercely compete with your products for attention at the shelfs. How practical a packaging design appears to be is a direct determinant of the level of sales that can be expected from a product. It is possible to drive sales up immediately by simply adjusting the practical visual appearance of a product. Once the packaging company is through with the design,keenly inspect and test it to make sure it communicates the brand’s message,that the products would be safe from potential contamination or damage in storage or on transit and contains every bit of information that the law or regulations direct to be displayed on the packaging.